Do you want your website to appear higher in Google search results? With Google accounting for over 85% of UK searches, being able to understand how you can appear higher in the Search Engine Results Pages (SERPS) can be make or break for a business with an online presence. This one-day course will show you the steps to optimise your website to appear higher up in Google through building your domain and page authority


This course is designed for anyone wanting to learn the basic important elements of Search Engine Optimisation to increase their online presence or sales


On successful completion of this course, you will receive a Certificate of Attendance from Tyro Training


This course is delivered over 1 day


Introduction to SEO

  • How Search Engines rank websites
  • How users use and view Search Engine results pages
  • The SEO process
  • SEO tools

Keyword Research

  • Setting objectives
  • Practical session in Keyword Research
  • Understanding on-page ranking factors
  • The free tools you can use to identify the best keywords to target
  • Own Website Analysis session
  • Selecting target Keywords for your pages

Creating an SEO Action Plan

  • What are your Objectives?
  • Keyword targeting
  • Competitor Analysis
  • How high can we get?
  • Checking SERP Rankings
  • Prioritising SEO Tasks
  • Monitoring progress

On-Page Optimisation

  • HTML components
  • Quality Content
  • Keyword structure
  • Keyword density
  • Technical SEO issues eg. 301 redirects

On-Site Optimisation

  • Domains and URLs
  • Taxonomy (structure) / site maps
  • Site speed and Identifying Errors
  • Website Security
  • Use of Rich snippets

Off-Page Optimisation

  • Link Building
  • Social Media & SEO
  • Blogging, Directories and Forums
  • Other Off-page SEO methods including PR and mention building


  • Google Search Console
  • Google Analytics

For a list of current dates please visit Tyro Training.